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2015 – A Cloud Odyssey

This is the third in a series of cloud predictions for 2015, starting with When the Walls Come Down

This is the third in a series of cloud predictions for 2015, starting with When the Walls Come Down, which predicted that workload migration (into the cloud) costs would drop by more than 50% in 2015; then continuing with The Cloud Startup Ecosystem Explosion, which predicted the impact that cloud market share gains in 2015 would have on the evolution of a more robust and powerful cloud ecosystem. That ecosystem would ignite a revolution in IT best practices, akin to the rise of the personal computer and network, inside the hallowed halls of IT.

If you thought the enterprise web was amazing, get ready for the enterprise cloud movement.

The enterprise cloud takes me to the subject of this 3rd  “predictions for 2015″ blog, namely the rise of “white box” cultures that shift the buying paradigm from hardware to software and services. It’s all about agility and efficiency.

Growth will slow to a crawl for the specialty hardware-bound, and will escalate for the emerging white box ecosystem players. Enter the game changing rise of increasingly powerful, multifunctional, rack-able, scalable white boxes designed for on premise, cloud-scale IT.

White box will be the necessary and appropriate response of premise-bound IT to the increased agility and efficiency offered by the cloud providers. [continued]

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More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.